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	Lecture DashboardTM for April, 2001 Framing the Market Opportunity Search All Cases Lectures Other Syllabi Multimedia News Publications
	This lecture revisits the basics for any business to construct an original new-economy approach to formulating business strategy. This lecture provides a discussion of what market analysis becomes in this new world and an introduction to a process that not only provides an understanding of markets as a whole but also identifies portions of the market that are unserved or underserved. This lecture identifies five conditions that must be carefully analyzed to determine if there is a market opportunity for the firm. Lecture Notes | 1/15/2001 Jump to Related Cases and Relevant Lectures > View All Lectures >		Prep Questions and Answers E-farming (video, 7/15/2000 , CNET News.com) Can one of the world's oldest industries--now facing its lowest commodity prices in 13 years--adapt to the world's newest network? Hari Sreenivasan takes a closer look. Pet Stores Online (video, 1/22/2000 , CNET News.com) We look at the leading pet store sites and examine what it will take to bring them into the black. Future of Furniture (video, 12/31/1999 , CNET News.com) Find out why many analysts and investors see a bright future for online furniture sales. Joe Nacchio Interview (video, 10/17/1999, tnbt.com) CEO of Qwest Communications talks about the telco of the future, the broadband revolution and strategy in an irrational market. Henry Nicholas Interview (video, 5/1999, tnbt.com) The Broadcom CEO talks about Broadcom's key to success, Interactive TV 101 -- and why business is war. Who's Who on the Wireless Internet? (N/A, 1/30/2001, 123jump.com, Inc.) Is the B2B Fad Over? - I (N/A, 1/9/2001, 123jump.com, Inc.) Rough Road Ahead For Net-Connected Designs Everyone has been marveling at the so-called blossoming of the various Net-centric computing devices appearing at conference after conference, from ... (4/20/01) An expert in market research chats about the past, present and future of online surveys An expert in market research chats about the past, present and future of online surveys. (4/20/01) Bricks-And-Clicks Pave The Way To Easier Returns Shoppers used to think waiting in line to return gifts was the worst thing about the holidays. But now some think waiting online is worse. (4/20/01) Rough Road Ahead for Net-Connected Designs It is as if everyone has started to run the 100-yard dash -- with the aim of getting to the finish line first. (4/20/01) Web To The Rescue: Tracking Critical Assets Manufacturers typically see the Web as an opportunity to simplify production by automating the distribution of data and cutting out manual steps. (4/20/01) View More News Headlines >

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