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Barnes & Noble.com
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This case examines the online division of Barnes & Noble Inc. (stock: BKS), Barnes & Noble.com. The case gives an overview of the online bookselling industry, with particular emphasis on Barnes & Noble.com's biggest competitor, Amazon.com.

Case Author: Jeffrey F. Rayport; Dickson L. Louie
Case Number: 898082
Number of Pages: 42
Publisher: Harvard
Date Published: 4/7/1998
Teaching Note: Available

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Barnes & Noble.com
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E-tail Freebies (video, 12/4/2000, On24)
Despite conventional Wall Street wisdom predicting the end of the online freebies, we've found that many e-tailers are still willing to give away at least some of the store.

Good Day for E-tailers, but Not Enough (video, 11/24/2000, On24)
Analyst Holly Guthrie says e-tailers in trouble as traditional retailers join the fray.

Bricks and Clicks (video, 8/21/2000, On24)
The key to e-tailing success is a bricks and clicks strategy in which a traditional brick and mortar business moves online.

Amazon, Barnes & Noble Beat Each Other Down (video, 8/1/2000, On24)
Fierce competition between online retailers continues to hammer both companies stocks.

Company website

Company pressroom

Company's latest 10-Q

Amazon.com
Barnes & Noble.com competitor

Booksamillion.com
Barnes & Noble.com competitor

Borders.com
Barnes & Noble.com competitor

Editor Recommended Readings

"BN.com to Acquire Fatbrain.com; Announces Marketing Agreement with Yahoo! Online Booksellers" (Paula Hane, 11/1/2000, Information Today)

"Book Chain Takes Steps to Coordinate Online Sales" (David Kirkpatrick, 10/27/2000, The New York Times)

"Online Superstore Pushes Into Digital: Barnes & Noble.com Stakes Turf Despite Bloodied Stock Losses" (David Kirkpatrick, 8/7/2000, The New York Times)


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