Sound Bytes from interviews with industry gurus presented in streaming video for the Web. We've organized these multimedia interviews to correlate with the chapters of the texts, and have included the transcript of the full interview where available, otherwise we've included the soundbite text. If you'd like to download any soundbite for use in your class and avoid network congestion or performance issues, choose the "Download" link associated with the relevant video to the right.		Select a publication to view the associated Sound Bytes. e-Commerce, Jeffrey F. Rayport, Bernard J. Jaworski, 2000 Introduction to e-Commerce, Jeffrey F. Rayport, Bernard J. Jaworski, 2001 Internet Marketing, Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, Aileen M. Cahill, 2001 Internet Marketing, 2nd Ed, Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon J. Paddison, 2003 Introduction to e-Commerce, 2nd Ed, Jeffrey F. Rayport, Bernard J. Jaworski, 2003 Overview Bob Metcalfe - Vice-President of Technology; International Data Group; Founder, 3Com The Internet Has Just Begun "I think the best mindset to have is that the Internet has just begun." Dial Up Clip    High Speed Clip    Download    Transcript John Sculley - Cofounder/Partner, Sculley Brothers, LLC; Former CEO, Apple The Three Phases of the Internet "The first wave of companies that came out of this Web platform were basically technology companies coming up with a new way of enabling people to do something they couldn't do before." Dial Up Clip    High Speed Clip    Download    Transcript Bob Metcalfe - Vice-President of Technology; International Data Group; Founder, 3Com The Internet Revolution "This is like the Industrial Revolution." Dial Up Clip    High Speed Clip    Download    Transcript Market Opportunity (EC) Bob Metcalfe - Vice-President of Technology; International Data Group; Founder, 3Com Bob Metcalfe on Metcalfe's Law "Metcalfe's Law is a formula." Dial Up Clip    High Speed Clip    Download    Transcript Jeff Arnold - Founder, WebMD, Inc. First Mover Advantage "We thought it was really important that we stepped up very early on in the Internet space and tried to claim victory." Dial Up Clip    High Speed Clip    Download    Transcript Heidi Roizen - Managing Director, Softbank Venture Capital Releasing or Creating Value through the Internet "So you're looking for something that makes the online world superior to the physical world and then you can make those investments." Dial Up Clip    High Speed Clip    Download    Transcript Avie Tevanian - Senior VP of Software Engineering, Apple Computer, Inc. Customer Research May or May Not Be Useful "We're careful to not build all of our products just based on customer feedback." Dial Up Clip    High Speed Clip    Download    Transcript Lise Buyer - Partner, Technology Partners Four Things to Look for When Assessing Opportunity and Ability to Deliver "Since everyone has a great idea and everyone undoubtedly has great investors and great experience, etc., there are only four things I really look for." Dial Up Clip    High Speed Clip    Download    Transcript Business Models (EC) Heidi Roizen - Managing Director, Softbank Venture Capital Business Models "I hate to sound like an old curmudgeon, but I believe truly the valuable companies are the ones that will ultimately generate revenue growth." Dial Up Clip    High Speed Clip    Download    Transcript Yossi Vardi - Former Chairman, Mirabilis; Investor, Gurunet Five Virtues for a Successful Product "At the end of the day, for a product to succeed on the Internet." Dial Up Clip    High Speed Clip    Download    Transcript Donna Dubinsky - Cofounder and CEO, Handspring Outsourcing "We look at everything we do and say: Is that where we differentiate ourselves? " Dial Up Clip    High Speed Clip    Download    Transcript Marc Andreessen - Chairman and Cofounder, Loudcloud, Inc.; Former Senior Vice President and Chief Technology Officer, America Online Advertising Revenues "The total amount of money spent on advertising on the Web is going to keep growing for decades to come." Dial Up Clip    High Speed Clip    Download    Transcript John Perry Barlow - Cofounder, Electronic Frontier Foundation; Author Subscription Models "Really it's a service, it's a relationship -- and even Microsoft knows this now. I mean, look at the pricing model." Dial Up Clip    High Speed Clip    Download    Transcript Sky Dayton - Cofounder, eCompanies; Founder, Earthlink The Economics of Earthlink "We are running a fundamentally viable business." Dial Up Clip    High Speed Clip    Download    Transcript Lise Buyer - Partner, Technology Partners Successful Business Models "Fundamentally, the Internet is a tool." Dial Up Clip    High Speed Clip    Download    Transcript Yossi Vardi - Former Chairman, Mirabilis; Investor, Gurunet Businesses That Don't Charge Users "When I invested the money...the guys didn't want to tell me what I was investing the money in, so we didn't discuss the business plan." Dial Up Clip    High Speed Clip    Download    Transcript Customer Interface (EC) Heidi Roizen - Managing Director, Softbank Venture Capital The Importance of User Interface "Those who have spent some time on ergonomics and a nice user interface and the aesthetics have seen some benefit from that." Dial Up Clip    High Speed Clip    Download    Transcript Marc Andreessen - Chairman and Cofounder, Loudcloud, Inc.; Former Senior Vice President and Chief Technology Officer, America Online How Web Forms and Metaphors Will Change in the Future "We got the "web" metaphor locked into our heads pretty early on." Dial Up Clip    High Speed Clip    Download    Transcript Marc Andreessen - Chairman and Cofounder, Loudcloud, Inc.; Former Senior Vice President and Chief Technology Officer, America Online How the Web Interface Allows People to Connect to Each Other "The media companies that have treated the Web as its own phenomenon with its own characteristics have done quite well." Dial Up Clip    High Speed Clip    Download    Transcript Marc Andreessen - Chairman and Cofounder, Loudcloud, Inc.; Former Senior Vice President and Chief Technology Officer, America Online Collaborative Filtering Has a Long Way to Go "None of the broader systems for collaborative filtering have reached critical mass yet." Dial Up Clip    High Speed Clip    Download    Transcript Marc Andreessen - Chairman and Cofounder, Loudcloud, Inc.; Former Senior Vice President and Chief Technology Officer, America Online Personalization Vs. Privacy "I think that in practice people are only going to be willing to share their personal information with a very small number of trusted companies." Dial Up Clip    High Speed Clip    Download    Transcript Metrics (EC) Lise Buyer - Partner, Technology Partners Which Metrics to Look For "I don't care about page views and I don't care about reach, because unless you pay your employees with page views, they're not going to matter." Dial Up Clip    High Speed Clip    Download    Transcript Infrastructure Donna Dubinsky - Cofounder and CEO, Handspring The Future of Personal Computing "Handheld computing is the future of personal computing." Dial Up Clip    High Speed Clip    Download    Transcript Sky Dayton - Cofounder, eCompanies; Founder, Earthlink Will Narrowband Internet Access Continue to Grow? "Most of the growth is going to come initially in narrowband." Dial Up Clip    High Speed Clip    Download    Transcript John Perry Barlow - Cofounder, Electronic Frontier Foundation; Author The Technomasses "There's going to be a huge lag which you can already see between the people with broadband now and the technomass." Dial Up Clip    High Speed Clip    Download    Transcript Sky Dayton - Cofounder, eCompanies; Founder, Earthlink Will Internet Access Become a Commodity "If you talk to someone who really uses an Internet provider, it's a part of their personality." Dial Up Clip    High Speed Clip    Download    Transcript Marc Andreessen - Chairman and Cofounder, Loudcloud, Inc.; Former Senior Vice President and Chief Technology Officer, America Online Trust "I think that in practice people are only going to be willing to share their personal information with a very small number of trusted companies." Dial Up Clip    High Speed Clip    Download    Transcript John Sculley - Cofounder/Partner, Sculley Brothers, LLC; Former CEO, Apple Privacy "I think the dark side is privacy -- which is the Faustian bargain that we are making as the consumer-empowered generation of this new economy." Dial Up Clip    High Speed Clip    Download    Transcript Convergence Sky Dayton - Cofounder, eCompanies; Founder, Earthlink We're in the Beginning Stages "The reality is the Internet is still not truly a mass medium, it's more of a niche." Dial Up Clip    High Speed Clip    Download    Transcript John Sculley - Cofounder/Partner, Sculley Brothers, LLC; Former CEO, Apple It's Not Going to Be Television on the Net "What happens is every time there's a new medium, it always takes on the representation of the old medium first." Dial Up Clip    High Speed Clip    Download    Transcript John Perry Barlow - Cofounder, Electronic Frontier Foundation; Author Copyright of Property and Nonphysical Goods "I just think property is the wrong model for non-physical goods." Dial Up Clip    High Speed Clip    Download    Transcript

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