marketspaceU - teaching materials for the new economy
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Publications
PUBLICATIONS OVERVIEW
MarketspaceU is proud to announce that two of our four publications in a series for use in the business school classroom have been revised and updated: Introduction to e-Commerce, 2nd ed. and Internet Marketing, 2nd ed. will appear in Spring, 2003. Both include updated examples and frameworks. The second edition of Introduction to e-Commerce includes two new technology chapters and the second edition of Internet Marketing includes a new example drawn from the interactive marketing campaign of Lord of the Rings: The Fellowship of the Ring.

To read more about any of these textbooks, click on "Read All About It!" next to the image of the book cover.

MarketspaceU books can be purchased by clicking on BUY IT. You will be taken to AMAZON.com, where the purchase can be made.

We welcome your feedback on our publications.

Request complimentary copy of one of our publications.
e-Commerce Read all about it!
Preface / Table of Contents / Selected Reviews /
Other Books by this Author
456 Pages / Pub. Date: 11/03/00 / BUY IT >




Cases in e-Commerce Read all about it!
Table of Contents
656 Pages / Pub. Date: 05/18/01 / BUY IT >




Introduction to e-Commerce Read all about it!
Overview of Chapters
Pub. Date: 05/01/03




Internet Marketing Read all about it!
Overview of Chapters
Pub. Date: 05/01/03


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