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This lecture revisits the basics for any business to construct an original networked-economy approach to formulating business strategy. This lecture provides a discussion of what market analysis becomes in this networked world and an introduction to a process that not only provides an understanding of markets as a whole but also identifies portions of the market that are unserved or underserved. This lecture identifies five conditions that must be carefully analyzed to determine if there is a market opportunity for the firm.
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Classroom Tools
for June, 2008 |
Key Video Resources
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Lecture Slides
Prep Questions
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Web Resources and Related Financials
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| Our Staff Picks For Recommended Readings |
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"What Makes eBay Unstoppable?" (Miguel Helft, 8/6/2001, The Industry Standard)
"To B2B or Not to B2B: Still the Question; Public Auctions fail to Deliver, but Company-Specific Online Exchanges Show Promise" (Carol Vinzant and Neil Irwin, 6/20/2001, The Washington Post)
"Rethinking the Old Rules of Business (Part II)" (James M. Citrin, 5/16/2001, Business 2.0)
"B2B e-Commerce Opportunities" (Sanil Chopra, Darren Dougan, Gareth Tylor, 5/1/2001, Cahners Business Information, Supply Chain Management Review)
"Five Battle-Tested Rules of Online Retail" (Paul Kaihla, 4/1/2001, Business 2.0)
"Google's Larry Page: Good Ideas Still Get Funded" (NA, 3/13/2001, BusinessWeek Online)
"New Web Sites Target Women" (Gillian Livingston, 3/2/2001, London Free Press)
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