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This lecture reviews the key drivers behind new-economy media convergence, and the synergistic benefits of such a convergence. Topics covered include the transformation of media from an analog platform to a digital one, the consequences of value migration from old media to new media and the positive and negative effects of network economics, including a discussion of the pros and cons of mega-mergers.
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Classroom Tools
for June, 2008 |
Key Video Resources
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Lecture Slides
Prep Questions
Prep Questions and Answers
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Network convergence (video, 6/13/2000, tnbt.com)
TV clip: The FCC chair offers his take on why many companies are making big bets on convergence strategies.
What's the next big thing? (video, 6/17/2000, tnbt.com)
TV clip: Broadcom CEO Henry Nicholas predicts the next big thing.
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Web Resources and Related Financials
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| Our Staff Picks For Recommended Readings |
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The Case for AOL Merger is Clear Under Examination (Anthony B. Perkins, 10/1/2002, Dow Jones & Company, Inc.)
A Case to Define the Digital Age (Jane Black, 9/27/2002, The McGraw-Hill Companies Inc.)
FCC Begins Major Review (Yochi J. Dreazen, 9/13/2002, Dow Jones & Company, Inc.)
Dot-com Downsizing (7/25/2002, The Economist Newspaper Limited)
Merging Media (6/25/2002, MacNeil/Lehrer Productions)
The Mega-media Business Model: Doomed to Fail, or Just Ahead of Its Time (6/1/2002, The Wharton School of the University of Pennsylvania)
Strategic Confusion, Internal Politics Lead to Failures Online (Jim Hu, 3/27/2001, CNET Networks, Inc.)
E-Commerce Unleashed (Peter Rysavy, 1/22/2001, CMP Media, Inc.)
AOL Time Warner Could Tap Music, Video Wealth (Stefanie Olsen, 1/11/2001, CNET News.com)
Whose right is it anyway? (Ken Kerschbaumer, 8/7/2000, Broadcasting & Cable)
The Digital Millennium Copyright Act (N/A, 10/5/1999, The UCLA Online Institute for Cyberspace Law and Policy)
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