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This lecture presents a working definition and framework for the study and practice of e-commerce, as well as a review of the e-commerce landscape. The lecture outlines the key differences that define the new economy for managers and strategists. Most notably, the lecture divides the world of new-economy businesses into several key groups, including business-to-consumer, business-to-business and consumer-to-consumer.
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Classroom Tools
for June, 2008 |
Key Video Resources
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Lecture Slides
Prep Questions
Prep Questions and Answers
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Bob Metcalfe Interview (video, 10/2000, tnbt.com)
The inventor of Ethernet, founder of 3Com Corp. and a former longtime InfoWorld columnist talks about the future of the markets.
John Sculley Interview (video, 10/1999, tnbt.com)
Venture capitalist John Sculley, former CEO of Apple Computer, talks about brand buzz, viral marketing and new-economy marketing.
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Web Resources and Related Financials
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| Our Staff Picks For Recommended Readings |
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How E-Biz Rose, Fell, and Will Rise Anew (Robert D. Hof and Steve Hamm, 5/13/2002, Business Week)
"Special Report: What's Next for E-Commerce?" (Keith Regan, 8/7/2001, E-Commerce Times)
"The Hard-Fought Lessons of E-Commerce" (Paul A. Greenberg, 7/19/2001, E-Commerce Times)
"The Biggest Myths About B2B" (Lori Enos, 6/22/2001, E-Commerce Times)
"Report: North American E-Commerce to Grow 46 Percent in 2001" (Michael Mahoney, 5/3/2001, E-Commerce Times)
"Rethinking the Internet" (Michael J. Mandel, Robert D. Hof, 3/26/2001, Business Week)
"If I Knew Then What I Know Now" (NA, 3/1/2001, Business2.0)
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