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In the demand-oriented networked economy, there is nothing more valuable than mindshare, or the ability to attract and hold the attention of markets and customers. The traditional tools of attention management are marketing communications. This lecture explores the variety of traditional and new-media communications approaches that provide competitive advantages to networked economy businesses.
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Classroom Tools
for June, 2008 |
Key Video Resources
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Lecture Slides
Prep Questions
Prep Questions and Answers
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Web Resources and Related Financials
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| Our Staff Picks For Recommended Readings |
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Web? What Web? (Chana R. Schoenberger, 6/10/2002, Forbes.com)
E-Tailers Can Learn From Hollywood's Mistakes (Charlyn Keating Chisholm, 10/4/2001, E-Commerce Times)
Advergaming Enters the I-Marketing Olympics (Charlyn Keating Chisholm, 9/11/2001, E-Commerce Times)
Are Bounced Messages an Inevitable Part of E-Mail Marketing? (Owen Thomas, 7/30/2001, Business 2.0)
Online Advertising: It's Just the Beginning (Jane Black, 7/12/2001, Business Week)
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