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The networked economy demands new approaches to the measurement and evaluation of business results. This lecture reviews the unprecedented opportunities businesses now have to capture information about market operations and customer behavior. The lecture also introduces a new management tool, the Performance Dashboard, that captures early indicators of the progress of an e-commerce strategy as well as outcome measures such as customer satisfaction and financial performance.
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Classroom Tools
for June, 2008 |
Key Video Resources
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Lecture Slides
Prep Questions
Prep Questions and Answers
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Technology Partners VC, Lise Buyer (video, 1/23/2001, tnbt.com)
"Let everyone hate consumer businesses. I happen to believe..."
Creating Post-Merger Culture (video, 5/25/2000, tnbt.com)
Qwest Communications CEO Joe Nacchio spoke with Jeffrey Rayport, CEO of tnbt.com's parent company, Marketspace.
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| Our Staff Picks For Recommended Readings |
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Usability Metrics (Dr. Jakob Nielsen, 1/21/2001, useit.com)
Why Online Advertisers Spend The Money (Terry Sweeney, 10/5/2000, Tech Web)
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