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This lecture looks at how e-commerce strategies are put into action. The networked economy environment is one in which businesses operate in constant dynamic dialogue with their markets. Strategy and implementation are no longer two separate elements; rather, there is continuous back and forth between them, and both must be continually revisited to account for new information.
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Classroom Tools
for June, 2008 |
Key Video Resources
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Lecture Slides
Prep Questions
Prep Questions and Answers
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Networked Economy Marketing (video, 12/19/2000, tnbt.com)
Former Apple CEO John Sculley on marketing in the new economy.
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Web Resources and Related Financials
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ebizQ
Insider's guide to e-business integration
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Business 2.0--
E-business supply chain integration resources
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Business 2.0--
E-business fulfillment integration resources
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| Our Staff Picks For Recommended Readings |
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Facing Up to CRM (Brian Caulfield, 8/1/2001, Business 2.0)
Fast Talk: The Innovation Conversation (Polly LaBarre, Alan M Webber, 7/1/2001, Fast Company)
Making the B2B Connection: Why and How Companies Are Linking to Their Customers and Suppliers (Alexandra Barrett, 6/1/2001, ebizQ)
Report: Shipping Costs Bleed E-tailers Dry (Clare Saliba, 2/9/2001, E-Commerce Times)
Disruptive Behavior (NA, 10/1/2000, e-volve online)
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