marketspaceU - teaching materials for the new economy
CASESLECTURESSYLLABIMULTIMEDIAPUBLICATIONS
Cases

We've mapped our cases against our marketspaceU textbooks and according to the chapters within each book. Click on a textbook to get a listing of cases for use with that book. To sort by chapter name, click on the arrow headers below. Five lectures are displayed on each page. To view additional lectures, click on the links below.
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e-Commerce, Jeffrey F. Rayport, Bernard J. Jaworski, 2000
Introduction to e-Commerce, Jeffrey F. Rayport, Bernard J. Jaworski, 2001
Internet Marketing, Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, Aileen M. Cahill, 2001
Internet Marketing, 2nd Ed, Rafi A. Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon J. Paddison, 2003
Introduction to e-Commerce, 2nd Ed, Jeffrey F. Rayport, Bernard J. Jaworski, 2003
LECTURES 1-5 LECTURES 6-10 LECTURE 11 VERY RELEVANTNOT RELEVANT
      e-Commerce LECTURES 1-5
Case Name Overview of e-Commerce Framework Framing the Market Opportunity Business Models Customer Interface Market Communications
Sort Case Dashboards By Relevancy to Overview of e-Commerce Framework Sort Case Dashboards By Relevancy to Framing the Market Opportunity Sort Case Dashboards By Relevancy to Business Models Sort Case Dashboards By Relevancy to Customer Interface Sort Case Dashboards By Relevancy to Market Communications

Amazon.com















Barnes & Noble.com















CBS Evening News















CBS MarketWatch.com















ChemUnity.com















Concentric Network Corporation















E! Online















E-Loan















Egghead.com















Encyclopaedia Britannica















EuroGame and the iTV Opportunity















Excite, Inc. -- 1998















First Direct















Frontgate Catalog















Geffen Records















Gramophone Company of India: (A)The Digital Distribution Challenge















Launch Media















LifeSavers















MSN CarPoint















Marshall Industries















MindSpring















Monster.com















Nortel Networks: Internet Point of Presence















Online Grocery Retailing: Building the Last Mile to the Customer















PlanetAll















QVC















RCA Records: The Digital Revolution















Stephen King and the Publishing Industry's Worst Nightmare















Streamline.com















TV Guide















The New York Times Electronic Media















Tom.com: Valuation of an Asian Internet Company















U S West Inc.: Building the Information Infrastructure















Virtual Vineyards















VocalTec Communications















Weather Services Corp.















Wells Fargo Online Financial Services















Wildfire Communications, Inc.















Yahoo! Moving from Free to Paid Services















easyJet The Web's Favorite Airline















iQVC















iVillage














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