MarketspaceU - E! Online Case Dashboard

Case Dashboard™ for June 2008

E! Online

E! Online is experiencing tremendous growth but is not generating a positive cash flow. The company is also attracting an appealing demographic for advertisers. However, it faces new competitive challenges. Jeremy Verba, the former president of E! Online must devise a strategy to help build the E! brand and develop E! Online into a stand alone profit center.

Case Author: Jeffrey F. Rayport; Carrie L. Ardito; Dickson L. Louie; Holly S. Cameron
Case Number: 898010
Number of Pages: 34
Publisher: HBS Publishing
Date Published: 4/8/1998

Teaching Note: Not Available

E! Online
4/8/1998 | 34 Pages | BUY NOW

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Company website	Company pressroom
Entertainment Weekly E! Online competitor

Our Staff Picks For Recommended Readings

E! Networks v.3.0: Vignette Solutions Drive E! Online to Top Spot in Web Entertainment News and Celebrity Gossip (Case Study, 5/1/2002, Vignette)

Networks Willing to Put Sites in Expense Column (Christopher Schultz, 3/18/2002, Cable World)

Red Carpet Pulled at E!: Declining Revenues Prompt Cuts Some Say Are Overdue (Claudia Peschiutta, 11/19/2001, Los Angeles Business Journal)

"Internet Ready to Transform TV Viewing Habits" (Anick Jesdanun, 1/17/2000, The Associated Press)

Bigger, Better, More -- Redesigned for Entertainment Enthusiasts "E! Online Plus" Pages Offer Unique In-Depth Coverage of Film, TV & Music (N/A, 10/7/1999, E! Online, Inc.)

E! Grows the Brand (Jim Cooper, 5/10/1999, Mediaweek, Available through Gale Group's Infotrac)

Outgoing Masters Rates an 'A' for E! (Richard Katz, 10/5/1998, Variety, Available through Lexis-Nexis)


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