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CBS MarketWatch.com
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CBS MarketWatch.com Inc. (stock: MKTW) has long been rated the Web's most popular financial news site. While other Internet content sites in this niche continue to struggle, CBS MarketWatch has found relative safety through strong partnerships and multiple revenue streams.

Case Author: Jeffrey F. Rayport; Dickson L. Louie
Case Number: 800303
Number of Pages: 36
Publisher: HBS Publishing
Date Published: 9/5/2000

Teaching Note: Not Available



   CBS MarketWatch.com
9/5/2000 | 36 Pages | BUY NOW


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Our Staff Picks For Recommended Readings

Dow Jones Is Said to Agree to a Deal to Buy MarketWatch (Andrew Ross Sorkin, 11/15/2004, New York Times)

MarketWatch, Web News Site Is Up for Sale (Andrew Ross Sorkin, 10/28/2004, New York Times)

MarketWatch.com, Pinnacor in $103M Merger (Ryan Naraine, 7/23/2003, internetnews.com)

The Economy of Alerts: CBS MarketWatch's Parallel Economy of Alerts (Rafat Ali, 6/27/2003, PaidContent)

After the Boom: Dot-Coms Defy Trend, Make Money (Verne Kopytoff, 2/23/2003, San Francisco Chronicle)

At CBS MarketWatch, the Glass Is Half Full (Karen Hube, 9/1/2002, Business 2.0)

Online Advertising, Strong Content Will Save Medium, Kinsley Believes (Kara Swisher, 3/4/2002, The Wall Street Journal)

A Financial Dot-Com Keeps Kicking/CBS MarketWatch Still Kicking (Dan Fost, 1/9/2002, The San Francisco Chronicle)

"Syndicate or Die" (Matt Hicks, 2/5/2001, ZDNet Australia)

"TheStreet.com's Slippery Slope: Once High-Flying Financial News Site Fights for Survival" (Dan Fost, 11/2/2000, San Francisco Chronicle)


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