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MarketspaceU aims to equip present and future executives, managers and strategists to become successful
creators of value in the new economy. We want to serve educational needs across the managerial life-cycle:
- To support upper-level college and university students, MBA students, executive education
students who wish to push their learning beyond the boundaries of their assigned texts and cases
(including ours).
- To support faculty teaching and research with up-to-date and incisive cases, teaching notes, briefing books
and community pages.
- To support Executive Education and Corporate training with relevant insights, models and frameworks on new
economy themes.
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MarketspaceU is a community of award-winning academics and talented business practitioners dedicated to
developing managers for the new economy. We are part of Marketspace™, a Monitor Group company, founded
in 1998 as a multimedia enterprise to provide advice on, research about and analysis of the impact of
new media and technology on businesses. Marketspace™ activities include consulting to freshly minted
dot-coms, as well as to Global 1000 companies, and providing new-economy insights to the public through
a variety of media, including Web, television and print.
Drawing upon the resources at Marketspace™ and other Monitor Group companies, as well as from a network
of academicinstitutional partners and CEO visionaries, marketspaceU brings together the diverse
talents of practitioners, management consultants, academic experts and writers.
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The best new-economy knowledge delivered over the Internet supported by easy-to-use tools, concepts,
cases and frameworks for faculty, students and managers to learn and take action in the new economy.
Developed by our unique combination of media professionals, academics and business practitioners and
road-tested on our students in MBA and executive-education programs and with our clients in consulting
engagements.
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