MarketspaceU - Teaching Materials for the New Economy

WELCOME BACK
As a registered user of marketspaceU you are able to access all of the materials available on the site. Throughout the site you will have opportunities to exchange ideas and materials with your colleagues, and to submit your own to MSU.

Partners
•	Ivey
Subscribers
•	Kellogg Graduate School of Management, Northwestern University
•	Haas School of Business, University of California, Berkeley
•	INSEAD
•	Ivey

About MSU Partnerships >

Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers, by Jeffrey F. Rayport and Bernard J. Jaworski and published by Harvard Business School Press now available. Best Face Forward documents a watershed moment: every bit of evidence points to the front office as the next frontier of competitive advantage – and to the critical role of front-office machines, especially as they evolve beyond today’s capabilities, in realizing every company’s competitiveness goals. The time for action is now, and the beneficiaries will be employees, customers, and shareholders alike. Read more about the front-office revolution that is taking place at the customer interface - where companies touch customers.

AMA Webcast Featuring Dr. Jeffrey F. Rayport, February 2, 2006 -- Join Monitor Software and the American Marketing Association for a free Webcast, Best Face Forward: Marketing Through People and Technology to Orchestrate Breakthrough Customer Experiences. Dr. Jeffrey F. Rayport will provide strategies for better understanding and serving your customers.

Date and Time: February 2, 2006, 10:00 am, Pacific Standard Time (GMT -08:00, San Francisco). Visit the AMA's Webcast registration center to register for the event. In the one-hour seminar, attendees will:

Learn how competitive advantage often comes not from what you sell, but how you sell it
Hear real-world case studies highlighting the strategies and approaches used by organizations that have realized increased customer satisfaction, loyalty, and profitability by leveraging market research and “putting their best face forward”
Understand the role marketing and market research must play in understanding the customer to support the kinds of initiatives outlined in the presentation

Browse What Else Is New >

Find the best cases for each class lecture, along with teaching notes, updates, news and other invaluable support materials. Customize each case dashboard for the most effective classroom use.

Browse All Case Studies by Publication >

Find the right lectures to support your teaching objectives, as well as related cases, discussion questions and answers, related news, and other supporting material.

Browse All Lectures by Publication >

Peruse detailed syllabi for case-based, lecture-based and combined case-lecture instruction.

Browse All Syllabi >


	• About Us • FAQs • Contact Us • Subscription Info • Site Map • Terms of Use • Privacy Policy • Authoring Help © 2001 - 2004 Marketspace LLC. A member of Monitor Company Group LP. All Rights Reserved.